Imagine it is decades ago. You are walking into a new grocery store. As you peek around the corner into the in-store bakery department, behind the donut filler you see a teen-aged boy, the store owner’s youngest son and a track star, standing at a large wooden counter and happily icing and decorating a cake with a spatula and a pastry bag. Clearly, he is immersed in his task and having fun with it. Now fast forward in your mind through many twists and turns of life to today’s world. Take a more detailed glimpse at how cake decorating is transformed by sophisticated tools, decades of inspired design practice, and awe-inspiring creativity with edible art. 

 

Roch (rock) Herrick's unique work style incorporates a wide range of expressive media including graphic design, fine art, film, video and digital animation. An honor graduate of Ringling School of Art and Design (Sarasota, Florida), Roch parlayed his Computer Graphic Design into a successful multifaceted career.  

 

Roch helmed the graphics and animation department of a leading Midwestern production and post-production facility. He quickly established a reputation for producing dazzling, sophisticated, and elegant work.

 

In 1998 Roch set up his own digital animation and effects studio, Grafx Impact™. This created an opportunity to focus on high-end work. While working on his own or with local production companies, his clients have included Sprint, Radio Shack, and Hallmark.

 

Roch’s artistic talent has come full circle, applying his ingenious designs to amazing edible art. His sophisticated work, which you won’t find produced by your local bakery, is perfect for weddings, birthdays, anniversaries, and when you want your special event to get one step better with a customized icing sheet from RJH Creative.